Art your channel
When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.
You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB. Lights, camera, trailer!
Like your channel art, you’ll also want to create your channel trailer. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.
Upload your first (official) video
At this point, you’ve probably done a fair amount of research about your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well! Now it’s time to take and say “action.”
Once you’re done filming and editing your first video, it’s time to upload it. You’re not done yet, though!
Optimize for search
When uploading a video, you’ll be asked to fill in a title, description, and tags. These are essential components to have your video easily discoverable in YouTube search, so don’t skimp on them!
YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video.
If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.
Don’t expect success if you plan to create a YouTube channel, upload one video and then neglect it completely. Creating a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. After your first video, be sure to plan the next few videos ahead of time.
Take a day out of your schedule to shoot more than one video and release them on your own schedule.
Engage with your community
You need to build a community around your channel, and engaging with your viewers is a very important step. Reply to comments, ask and answer questions, and most importantly, listen to them! Your viewers want to watch your content, so remember to give them what they want.
Analyze, optimize, repeat
Even the best can do better. Such tool as YouTube Analytics will help you along the way and will guide you in the direction of how you may want to optimize your videos for the future.
Analytics will allow you to get insight on the people who are watching your videos, which allows you to improve your target demographic. It’ll also give you a better idea as to why one video may have performed better than another. It’s a powerful tool for your budding channel.